Name Rolls-Royce Motor Cars
Phone +974 4440.8408
Fax +974 4420.8840

Alfardan Group has established itself as one of the leading family-owned conglomerates in the region for the past 60 years. A business enterprise built around traditional family values and an uncompromising commitment to integrity, premium service and social responsibility, Alfardan Group has created new benchmarks of excellence within its diverse portfolio which has grown to include ventures in jewellery, exchange, property development, automotive, hospitality, marine and investment.

The success of the Group is largely built upon the business acumen and strong personal values espoused by its founder, Ibrahim Alfardan, who established himself as a respected pearl trader. The advent of globalization and rise in the trade of cultured pearls led the Group to venture into new sectors to address the gap presented by the dynamic growth of the Qatar economy. Following the vision of its Chairman, Hussain Alfardan, Alfardan Group has established a strong presence in the market with its landmark projects.

Alfardan Jewellery, which was established in 1954 served as the Group’s flagship division. The company was developed to showcase world-renowned jewellery brands and collaborated with a number of Europe’s foremost watchmakers leaving a distinctive mark in the Kingdom of Saudi Arabia, mainly in Riyadh, Jeddah and Al-Khobar. Later on, Alfardan Exchange was established in 1971, as the first exchange house in Qatar, to fill the gap for reliable financial establishments as a result of the rapid influx of overseas businesses.

With the success of these initial divisions, Alfardan Properties was established in 1993 and developed renowned mixed-use properties and iconic high-rise projects including One Porto Arabia, located at The Pearl-Qatar, Alfardan Towers, Alfardan Centre, Alfardan Plaza, Burj Al Gassar, Alfardan Gardens and the Kempinski Residences & Suites, Doha. Alfardan Properties also developed the luxurious St. Regis Hotel at Al Gassar Resort, Laguna Beach, Marsa Malaz Kempinski, Al Sadd Residence, as well as Al Fina’a, a residential development located at the heart of Doha. Outside of Qatar, Alfardan Properties owns Fina’a Alazaibah in Oman, one of the largest mixed-use developments in the Sultanate. Years later, Alfardan Hotels and Resorts was established to run Al Gassar Resort and Al Gassar Cooling, among others.

Alfardan Hospitality was established as part of the Group’s drive to create its own brand of unparalleled luxury lifestyle solutions. This led to the launch of Guerlain Spa, Alfardan, a leading global spa brand that offers a comprehensive range of personal pampering services to Doha residents. High-profile celebrity F&B outlets such as Gordon Ramsay, Hakkasan, Al Sultan Brahim, Toro Toro, Antica Pesa, Nozomi and Jazz at Lincoln Center to name a few; catering to discriminating food and entertainment lovers are being managed by Alfardan Hospitality as well. It also oversees the operations of the Doha arm of Jeeves of Belgravia, a prestigious London-based garment care company that provides luxury dry cleaning and laundry services; combining discreet and attentive service with the finest traditions of craftsmanship and advanced eco-friendly techniques in fabric care.

Alfardan Group – Automotive Operations was established in 1996 to deliver iconic luxury car brands such as Rolls-Royce, BMW, MINI, Land Rover, Jaguar, Ferrari, and Maserati, in addition to top-of-the-line motorcycles from Ducati, Triumph, Piaggio Group, Arctic Cat, Sand-X, KTM, and BMW Motorrad. Prestige Cars was established soon after to address the need for luxury leasing and limousine rental services. The Group also established Arabian Agencies Co. (ARACO), the official distributor for Volvo construction equipment, Scania trucks and buses, Powerscreen screening and crushing machine, and SDLG heavy machineries; as well as Auto Future Tech, Qatar’s official distributor for Castrol car lubricants and Continental tires. In Oman, Alfardan Motors was established in 2012 to be the official distributor of Ferrari, Maserati and leading motorcycle brands in the Sultanate.

Launched in 1996 in association with the Doha Securities Market, Alfardan Investment manages the portfolio of Alfardan Group’s local shares as well as specialises in the buying and selling of Alfardan’s tradable stocks and shares. It has been able to add considerable value to the Group’s transactions since its inception and has set high standards for the Group’s portfolio.

In 2005, Alfardan Marine Services was developed to serve Qatar’s marine industry. The division was tasked with the distribution of boats, engines, electronics, as well as marine parts and accessories for diving, fishing and water sports.

Within the diversity of its businesses, Alfardan Group’s success can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy.


(The Pearl Branch) Rolls-Royce Motor Cars Doha , Qatar