Mazda brand have evolved over the years both in terms of design and technology. From the earlier models of the 70’s & 80’s,viz. Mazda 1300, Mazda 616, Mazda 808, Mazda Sentia, Mazda Xedos, Mazda E&T Series Pickups to the new generation of sporty and dynamic sedans – Mazda 3 & Mazda 6 and the versatile SUVs - Mazda CX-5 & CX-9, one can visualise the great transformation to meet and exceed the customer demands and expectations.
Mazda’s new ‘KODO — Soul of Motion’ design theme is a further innovation on the physical expression of motion that is being constantly pursued. Thanks to this concept, the coming generations of Mazda cars will have even more unique visual impact that moves the soul.
In March 2007 Mazda began working under its long-term technology development vision ‘Sustainable Zoom-Zoom.’ This was aimed at providing all our customers with automobiles that harmonize driving pleasure with superior environmental and safety performance at an affordable price. Achieving this goal required engineering creativity that went far beyond the conventional in pursuit of the ultimate in efficiency. The result was a series of technology breakthroughs, now collectively called SKYACTIV TECHNOLOGY which fully incorporate all the SKYACTIV technologies, with new engines, body, chassis and transmissions, as well as the KODO – Soul of Motion design theme.
Mazda CX-5, the new-generation crossover SUV, is the first commercially available model to employ SKYACTIV TECHNOLOGY throughout — from the powertrain to the body — while also fully embracing KODO design.
By creating an ongoing series of fresh and innovative products that begins with Mazda CX-5, Mazda have taken our first steps in creating a new identity for future. We invite you to look to us with high expectations as we take a fresh approach to all aspects of car-building, innovating new levels of driving pleasure and environmental and safety performance for all our customers.